- Define It
In the very early stages as a music producer, you need to create a plan. Decide what your brand stands for and how others will perceive you?
First begin this process by doing a quick SWOT analysis. Identify what are your strengths, skills, and areas of expertise. This area may not necessarily focus on the musical aspect but relate to an area in your personal life such as great organizational or communication skills. Also determine what you stand for, or what’s important to you. These are the personal values you hold important.
Second, identify any internal weaknesses or areas of lack that you may have. Identify those both personally and professionally. As an example, you may not be great at playing chords or you may have some networking/communication issues. If these are areas where you need to sharpen your skill, spend some time growing these areas.
Third, identify any external opportunities that may currently exist and how those opportunities will help promote or enhance what you do. How can you gain from these exposure points? Lastly, identify any external threats or hindrance. This can be any outside force that will inhibit you in reaching your goal and/or fulfilling your brand.
- Find your Niche and Dominate
Brand success is often related to the unique aspect which sets you apart from the rest. Defining, evaluating and projecting your personal brand will help differentiate you from the rest of the producers in the market. This is a tough business as anyone with a keyboard, a computer and a DAW can say they are a producer. Finding and operating in your niche or “your lane” is a critical and fundamental key to success. Not every producer can start off operating in every genre of music. But those who master their niche and dominate will find great success.
- Consistency is the Key
Everyone wants to have longevity in this music business. I don’t think anyone sets out to be a one hit wonder. If you want longevity and success, consistency is the secret ingredient. There are several factors that are at work in order to maintain consistency such as developing and maintaining trustworthy relationships, producing the best product possible, delivering on a timely basis, and honoring your word. These areas are effective at showcasing yourself consistently. This is what gets you called back over and over again. Stay consistent!!!!!!
- You are the product
When a person sets out to buy a product they are looking for several things such as quality, deliverability, consistency, and performance of the product. People buy the “brand” because of what the brand stands for. People scrutinize products that they buy in order to determine if it will meet their existing needs. When thinking in terms of selling your product to artists, music supervisors, A&R, etc., remember they are buying more than just your music, they are buying an experience and you must position yourself as that experience.
- Be Unique
Do not be a cookie cutter image of another producer. You have your own style, your own flavor. It is great to get inspiration from another producer but always remain true to yourself. You have to have the mindset of creating something unforgettable and remarkable. You want people to remember you, not remember that you sound like Timbaland or Dre. When defining your brand, identify what is unique about what you offer. Think about what sets you apart from the rest. Sometimes coming up with a gimmick can help accomplish that. Look at Daft Punk or Hopsin or Pharell. What is unique about you?
- Begin with the End in Mind
Direction, focus and goal planning is critical to success. In The 7 Habits of Highly Effective People, Stephen Covey illustrates the concept of having an end in mind, a desired outcome that is to be achieved and the steps for achievement. Know what you want to achieve in the next 1, 3, and 5 years as this will be your working blueprint. Evaluate and revise your plan often and measure your success against it. If your goal is to have 5 placements in 2017, then what are you doing now in order for that to happen? Who are you connecting with? What outlets are you concentrating on?
- Be Everywhere
Visibility is essential to building your brand. How will you communicate your brand to your audience? This is easier said than done. In order for people to find out about you, you have to position yourself in the marketplace as a player. You have to have a presence especially online. You should use social media sites such as Twitter, YouTube, Facebook, and Instagram strategically to promote and market your brand. You should also have your own website that is the main body of your content. All social media sites should point back to your main website.